Trend Spots From Copenhagen Fashion Week SS/21
A rundown of the top fashion trends from Copenhagen’s SS/21 fashion week.
The Scandinavian aesthetic and its representation of sustainability is continuing to challenge the fashion industry. Paris, New York and London are no longer at the helm of high fashion. At the SS21 Copenhagen fashion week, Danish designers showcased collections filled with bright colours and minimalistic silhouettes. Unconventionally made leather was the star fabric of the season. Alongside well received designs, Scandinavian creatives are a step ahead with an appetite to slow down fashion. Danish fashion houses are championing contemporary design with an ethical mindset. Trend Spots From Copenhagen Fashion Week are creating a global influence as we begin to dress and consume more like a Dane.
Purple and Green
Firstly, some designers chose to create a collection where colour was off duty and monochrome was celebrated. But it wouldn’t be Copenhagen fashion week without bright and beautiful colours somewhere. Designers such as Brogger, Hennrik Vibkov and Stine Goya shaped purple and green as the colour to watch out for next spring. These two colours are the perfect match to represent the eco-lifestyle and playful attitudes that are significant to Denmark. Pretty purples and lime green run across multiple collections through a range of different fabrics and delicate patterns.
Collars on the Catwalk
The oversized collar is making us look hot from head to torso. We’ve noticed that there is the silver lining of working from home. Wearing sweatpants and fluffy socks is now deemed acceptable from 9-5, and we only need to be fashionable in a zoom appropriate way. Danish street-style brand GANNI first triggered the trend of the oversized collar in early 2020. It has since become their trademark design, so of course, is prominent within their SS21 collection. Although popularised by Ganni, Getuz and Nynne also adopted this fun feature into their garments. We believe this is the fashion trend of the Scandinavian season.
The Danish lifestyle focuses on clean living, renewable technology and good quality of life. Stine Goya and Ganniarethe leading fashion labels to credibly highlight the importance of sustainability this season. Quality over quantity. Goya shrunk her collection, delivery 50% less fashion than usual in order to focus on the sustainability aspect of each piece. Streetwear with a Scandi angle, Ganni recently created a uber-cool collection with longevity at the forefront. Their everyday wear is minimalist with just enough fun, making each piece a timeless staple. Similarly, Ganni produced 70% of their SS21 collection sustainably using recycled wool, nylon and cashmere.
Cool not Corporate.
Finally, in the 80s womenswear revolutionised a new era of power dressing. The style that fuelled the era was identifiable by big shoulders, a cinched waist finished with a pair of high heels. Fashion has continued to blur the lines between gender and equality and has helped strip the notion that business is a man’s job. Nevertheless, masculine-inspired tailoring in womenswear is far from dead. At last, this season showed an influx of Danish designers continuing to fuel the trend of casual tailoring in a way that is cool, not corporate. Mark Kenley Domino Tan staged a show where colour was very much absent, but relaxed suiting captained. Tan’s sophisticated collection consisted of loosely fitted blazers, asymmetric skirts and oversized trench coats. In true Danish style, there wasn’t a heel in sight.
At Croznest we are all about the boss babe energy and are buzzing to watch fashion continue to bridge the gender gap.
Overall, Scandinavian styles are influencing design and lifestyle internationally, and at Croznest we are excited to watch these trends roll out in spring. Make sure you are following our social media pages to stay in the know with our weekly blog posts and trend alerts.
Words by Isobel Fletcher