Despite the ongoing need for #stayathomestyle, consumers are re-energising with party brights and spirited graphic prints for a summer indoors. Don’t let circumstances dampen your style!
With summer events sadly being cancelled, CrozNest goes digital to find upcoming trends that channel uplifting festival spirits. The youth are looking to influence culture more than ever for such inspiration, while Spring/Summer catwalks nod toward graphic prints and party bright statement apparel.
In the 1980’s, punk reigned supreme and the sex pistols were top of the charts. London was in the midst of a revolution, and Vivien Westwood’s seemingly simple graphic tees marked the moment. A distant memory? We think not! Echoing the political power of fashion, the graphic tee has returned to uplift spirits and send a message of positivity to those who need it.
Photo: Vivien Westwood
Digital concerts such as Swae Lee’s streamed gigs, as well as nights like Club Quarantine, provide a sense of community and a dose of hedonism in a space for trending lockdown looks. WGSN summarises, “This is dressing to impress in the digital realm.” Why not redefine your living room into your dance floor? We are all for it!
The catwalk initially marked the moment for stand-out style in early 2020. As shows continued amidst the oncoming pandemic, designers retaliated with bright colours and joyful patterns. Dsquared2 brought a sense of fun to their Milan show, signalling strength throughout their Bruce Lee inspired looks. Similarly, Kiko Kostadinov took menswear to the next level, equestrian influences clear throughout. Other designers to take note of include Misbhv, Priscavera, Miaou and (a Bella Hadid favourite) Ottolinger.
Images (left to right) Ottolinger, Miaou, Priscavera
If it isn’t your fashion that does the talking, it most certainly will be your hair. Croznest has recently explored how colour has transferred into temporary hairstyle statements for those needing an outlet of creativity during lockdown. @elevatehair provides the perfect platform for show-stopping coloured hair content on Instagram. Watch out for an upcoming post on the top products to recreate these envious styles. A-list colourist, Brit King from Larry King London Salon has a couple of words of warning to consider before you try at-home colouring. ‘With these fun colours, they do like to fade out fast. So keep this in mind when picking a fun colour. Are you going to like the shade it fades out to?’ If you’re as much a fan of a washed out pastel pink as you are a bright and vibrant one, you’re good to go! Want to slow down the fade? ‘Shampooing less frequently will help you keep your colour for longer‘ says Brit to @grazia.
Whether you embrace the trend to send a positive message, to channel summer vibes or to outdress your peers on zoom, it’s one to follow.