Wendy Iles introduces Iles Formula


Wendy Iles

Wendy Iles

As one of the beauty industry’s most respected hairdressers and an overall female powerhouse, Wendy works globally at the highest level in her field. Both the founder of luxury, high-performance haircare range @ilesformula_hair where simplicity meets maximum performance and official member of the Forbes New York Business Council, she is a force to be reckoned with. Chosen for her immense experience, her dedication and passion toward each project, her client and celebrity list is long. 

To ask who Wendy has worked with would be redundant, the real question being – who hasn’t she worked with? Her inspirational client list is a reflection of her immense presence within the hair industry.

“Wendy is the Rolls Royce of hairdressers in every sense. Totally dedicated, professional, innovative, a dynamo of energy, a pleasure to be with. She has been at the top of her game for years and is still climbing higher.” HUGH ARNOLD 

They include: Christian Dior, Chanel, Hermès, Louis Vuitton, Swarovski, Boucheron, Cacharel, Sonia Rykiel, Goldwell, Guhl, Guerlain, Kerastase, Lancôme, Le Bon Marché, H&M, Nivea, Clairol, Schwarzkopf, Herbal Essence, Wella, L‘Oréal and Pantene, Gemey Maybelline.

Iles Formula

It is for these reasons that CrozNest feel the need to shout about Wendy’s haircare line, where simplicity meets maximum performance. Born out of a true passion for hair health and client confidence, Iles Formula is completely free from harsh detergents, parabens and sulfate and based on four key principles.

Passion and expertise are of foremost importance. Without it, Iles Formula ceases to exist. It’s with these two qualities that Wendy dominates in the highly competitive world of Fashion and Beauty. Without this combination, the Iles Formula challenge would never be possible. Pillar two champions innovation. Iles Formula has become a leader in the field of premium haircare through authentic creation and one-of-a-kind products. Next is the brand’s commitment to high quality and refinement. Products feature only the highest quality ingredients which commit to excellence and perfection so that women may treasure their beauty and well-being with confidence. Finally, Iles Formula promises to be sincere in their brand mission of haircare revolution. Iles formula really does put you first.

“ We welcome our customers’ stories. We cherish your feedback as we want to anticipate your needs and desires. Everything we do is thinking of you. Take our bottle, its soft touch fits right into your hand. It stands on its head so you don’t lose any precious product, but much more important than any of all this, Iles Formula delivers simplicity with maximum performance, a breath of fresh air in what is an oversaturated market of ordinary hair products.”

Hero Products

The Signature Collection

An Iles Formula original, the Signature Collection is what Wendy started her brand with. The 3-step system makes haircare simple, so you’re sure to purchase again and again! Love from the very first use. The beautifully presented box presents the perfect start for a first-time customer or as a gift for someone special that deserves the best in hair care.

Curl Revive 
To honour women who wear their hair wavy, curly or spiralled Iles Formula has developed an Haute performance curl revive spray.  Don’t be fooled by the word curl …. as its equally performant blow-dried into thick coarse straight hair to add more nourished texture during or after blowdrying.
Follow the link to see how exactly Wendy uses her Curl Revive as she talks you through the process.
Hair Turban

Finally, the hair turban. Not only does a hair turban stay in place much better than a T-Shirt, but it also uses less stress to the hair when compared with a traditional towel. The Iles Formula Haute performance hair turban is an extra absorbent, luxuriously soft, microfibre towel that gently dries hair fast without friction, reducing static, frizz and breakage.

Need to know more? We don’t blame you! Wendy Iles recently featured as a live guest with CrozNest. Learn from the award-winning superhero about what it takes to make it, how she remains passionate about her work and the secrets to building a successful business by heading to our Instagram page @croznestuk or by following the link here. CrozNest goes live with an amazing industry guest every week. Make sure to follow our Instagram page for up to date guest announcements.

Words by Rhiannon Hudson