Seoul and Shanghai Fashion Week

Seoul and Shanghai Fashion Week: The Trends and the Movement

From the top designers to the biggest trends, we are rounding up the best bits from Seoul and Shanghai Fashion Week SS21.
Although planes are at a standstill and the world is still in and out of lockdowns, digital technologies have allowed us to monitor the hottest worldwide fashion trends. Westerners continue to find fascination from eastern culture and innovation. CrozNest highlights the way in which South Korean and Chinese fashion designers ensure individuality is at the forefront of their message. Seoul and Shanghai fashion houses have been celebrating originality and confidence, set to become globally infectious. Androgynous fashion has become more notorious in high end and mainstream fashion. We must give Asian designers credit for being some of the first to boast cutting-edge designs that have influenced this huge shift in fashion.

Unconventional beauty with experimental design

Last month Seoul Fashion Week took place. Here, 45 of Korea’s well-established designers and newbies to the industry showcased their SS21 collections.
Firstly, MAXXIJ was one of the 45 designers of the season to present an impressive collection where exaggeration of silhouettes and the contrast of fabrics and colours were paramount. Although Seoul born, Maxxji graduated from London College of Fashion. Because of this, he gained a western perspective but also injected his South Korean style onto the London scene.
The theme for the SS21 collect was “Escapist” and was filled with a diversity of fabrics and colours. Maxxji is continuing to challenge fashion with the eastern notion that deconstruction is beautiful. In this collection, he showcased ripped and torn fabrics and exposed the hems and overlocking of his garments. Maxxji presented deep tones mixed with vibrant blues, pinks and nudes. Alongside, the collection also hosted burnt orange looks and bright whites. The house aims to create “unconventional beauty with experimental design and creative concept”. Genderless fashion and the strong contrast between colours and materials is something we have seen trickle into European fashion houses as well.

Screw gender

Secondly came androgynous dressing. This October we also saw the unveiling of Shanghai Fashion Week SS21. The week showed 90 collections of the hottest Chinese labels serving us with their zesty culture and stance on sustainability. Because Covid-19 is less evident in China, fashion houses were able to return to physical shows. However, technology was not completely absent at Shanghai fashion week as designers also created was new-fashioned digital versions of their shows as well. Jarel Zhang really surpassed the standards of most virtual shows, separating himself with an outstanding cinematic presentation, marrying advanced technology with luxury fashion. Zhang also took a genderless approach, his womenswear collection consisted of cargo trousers, oversized mid-thigh shorts, boxy shirts and utility pockets. A playful mix of pink, purple and blue were prominent throughout the collection. These are also the colours of the bisexual pride flag (coincidental or not, we aren’t sure).

Who said romance was dead?

It wasn’t all genderless in Shanghai. Yuhan Wang presented a completely feminine and dainty womenswear collection filled with floral prints, frills and lace. Wang’s devotes her designs to soft silhouettes that embody romance and botanical references. The 18th-century book Strange Tales from a Chinese Studios inspired the collection, where Wang explores the feminine power and celebrates togetherness.

Holographic hues

Finally, another noteworthy collection from Shanghai Fashion Week was Shie Lyes debut show. Lye found her feet in Shanghai after relocating back to China from New York. The show featured beautifully beaded dresses with holographic hues and aquatic vibes. Lye also brought sustainable aspects into her SS21 collection. She sourced leftovers and unwanted ends from Chinese factories to make up the details and accessories for garments. The zero-waste approach is an attitude many fashion designs adopted this season. Lye has shown us perfectly how non-traditional materials can still transform into high fashion.
We have coverage on the hottest trends from catwalks across the globe. Click here to read our recent post on Copenhagen Fashion Week. As we become more connected internationally, Croznest recognises the importance of covering global emerging trends. Make sure to follow our social media pages sign up to the newsletter to receive the newest trend alerts.
Words by Isobel Fletcher