Wild Mushroom taps into the appeal of slower living and sustainable practices.
Magical Mushrooms are a key ingredient for Summer. Consumers, now more than ever, reach for quiet, neutral tones that will remain relevant throughout the seasons. We suggest incorporating it into your denim and loungewear wardrobes to stay one step ahead of upcoming trends.
We believe another great selling point for this shade is that it is not restricted by gender and will blend seamlessly into your existing wardrobe. Pair with other classic or brighter colours. WGSN suggest focusing on naturally derived materials, such as lightweight linens for summer months.
A leading example of this comes from the ethical designer brand Nanushka who launched their first menswear collection for Paris Fashion Week’s S/S 2020 collections, and it did not disappoint. Known for their exceptional vegan leather, Nanushka’s fight for the earth transcended into cool shades of brown, cream and burnt orange. A visually calming showcase that has arguably led the trend for mushroom tones.
Image: Nanushka Menswear S/S20
Now skincare has also identified the mushroom as the latest super ingredient that promises to take your skin on a healing journey as it is found to hold health and skin benefits.
“Some of the most popular mushrooms today, like reishi mushrooms, have been used in skincare and supplements for over 2000 years,” says expert Barbara Close, both Naturopathica founder and esthetician with a degree in therapeutic herbalism.
As a result of their antioxidant properties, mushrooms can help reduce irritation and inflammation on the skin.
A great excuse to keep garlic mushrooms on the menu. Dr. Grossman explains that when eaten, mushrooms like reishi and shiitake “help to strengthen the body’s natural immunities, reducing skin sensitivity and improving resilience to environmental irritants,”. Mushrooms also hydrate skin, but to get that effect it is best to apply them topically.
What makes mushrooms a key Summer ingredient is their wide variety (there are over 150,000 species). Rather than foraging around the drugstore (get it?) start with any one of these highly recommended picks if you are interested in getting in on the mushroom magic.
In collaboration with Harvard physician and renowned expert in holistic health, Dr. Andrew Weil, Origins has created the Mega Mushroom range. Enriched with miracle mushrooms discovered by Dr. Weil’s travels to China, the organic quartet from this ground-breaking range offer potent skin-soothing benefits that help calm, comfort, relieve inflammation and combat fragility.
Youth to the People Adaptogen Deep Moisture Cream
This rich moisturizer contains reishi mushrooms to combat stress and inflammation. Reishis also have adaptogenic properties, meaning they can naturally help the body adapt to stress.
Moon Juice Beauty Shroom Plumping Jelly
Hydrating tremella is coupled with anti-inflammatory reishi in this lightweight and bouncy serum. Not only does it work to plump up and fill in fine lines on your face, but you can also dab it on lips to fake a fuller pout.