As the world changes pace and consumer begin to find new meaning in their day to day life, there is no longer a rulebook to follow when it comes to establishing trends, personality, along with value-driven authenticity, is key. Read on to find our top 5 fashion trends within this season’s Fashion News Report AW 2021
Larger Than Life
Larger-than-life silhouettes dominated the Catwalks this fashion month. With swathes of fabric, ruffles, draping, and puff sleeves punctuating looks for Maximum wearability and practicality.
Whimsical designer Cecilie Bahnsen rendered her billowy dresses in black, which gave them an altogether more fierce mood. At Loewe, designer Jonathan Anderson played with puffed proportions, with billowy sleeves featuring on shirt dresses, and reinvented as drop-waist peplum hemlines on functional cotton-twill coats
The casualisation of dress codes has been one of the most significant stories to develop across the A/W 21/22 catwalks. In a season where relaxed modes of dressing reign supreme, designers take themes of comfort to the extreme. Casual shapes are elevated with refined fabrics.The comfy tracksuit, now a working-from-home, lockdown icon, continues to stay in focus as designers present more ways to wear it. Still relevant within lounge apparel are neutrals, oversized silhouettes, and matching sets.
Looking ahead post-Covid-19,there will be a shift in mindset as consumers emerge from lockdown and want to be seen, feelings that are explored further within the report!
Denim x Denim
Double denim is making a strong style comeback – not that it ever really went away. An effortless combo steeped in heritage and rugged practicality, 2021 is the year to dig out your old denim jacket! For those stubbornly averse to double denim, adopt some blue-sky thinking and ditch blue jeans entirely. Bypassing the colour most closely associated with double denim lets you wear the trend incognito.
Cult Gaia’s Serita dress put cutout details back on the radar of consumers last summer. Now the unexpected flash of skin is on track to become one of fall’s biggest trends. Considering designers were showcasing their autumn/winter season, outerwear was conspicuously absent throughout this year’s virtual runways. Instead, a peeling away of the layers had begun with designers stripping our wardrobes down to the underpinnings for the freshest of restarts. This sentiment reflected how 2021 will be a year of renewal.
Though consumers remain careful with their spend, they’re also demanding items that lift both their spirits and wardrobes. Safe perennial trends will come out on top, think primary colours and pattern blocking. However, they must be given a fresh overhaul and a graphic stamp to encourage spend.
A desire to celebrate, fuelled by the excitement of being together again, made for supercharged silhouettes, fanciful details, statement accessories and a joyous palette of #winterbrights
Curated By Rhiannon Hudson
Are you in need of some more trend-driven inspiration? Head to our Hair News Report for AW 2021 and stay up to date on the latest style trends as they happen.