AW21 Hair trends

Hair Trends From The AW21 Fashion Weeks

This season’s fashion weeks were digital, some genderless, and all representative of the social changes the world has undertaken over the last year. Some designers thrilled us with maximalist hairstyles to signify a bold and daring future. Other fashion houses opted for styles more illustrative of how we’ve adapted styles as a result of the pandemic.

Fashion week has always had a reputation to use design to draw on social, political, and sustainable matters. However, Covid-19 inspired togetherness, and whatever your job, hobbies or lifestyle is, some things we are all going through together. Whether that be loneliness and uncertainty or simply the changes in our consumption and style. We went from over-the-top glamour and blow dry’s to sweatpants and hair that went days without styling.

To embody this notion, it was a common theme at AW fashion weeks for designers to either showcase lived in beauty or the opposite, to give us a breath of fresh air away from the era of Covid. Some houses have shifted their attitude towards hair and beauty, making it more relaxed, informal, and lived in on this season’s catwalk.

Victoria Beckham 

For the Victoria Beckham show, the house took a stripped-back approach. Lead Hairstylist for the show, Anthony Turner celebrated worn-in textures. He used GHD’s Bodyguard with Pick Me up sprays to protect the hair from heat to give a soft and silky finish. The looks were effortlessly chic and represented the modern trends in today’s hairstyles.

Paul Costelloe

Paul Costelloe took a different approach, showcasing sleek hair paired with a low bun and side parting. This look is easy to recreate and is perfect for turning unwashed hair into a charming and professional look for zoom calls! The stylist for the show, Cos Sakkas, used TONI&GUY products to crafts the beautiful buns! Similarly, hairstylist Rachel Lee worked on the Jonathan Simkhai show. The show included low-buns that were harmonised with the intelligently sexy collection.

Molly Goddard

One of our latest blog posts uncovered who’s bringing the 80s fashion back in 2021. Molly Goddard continued to prove our trend spot with her AW21 show. A collection filled with bouncy 1980s inspired textures and curls. The fluffy perms flowed perfectly with Goddard’s notorious tulle dresses.

Vivienne Westwood

The genderless Vivienne Westwood collection displayed rococo-inspired beauty. The perfectly pinned curls combined with pale skin and bright blush were entirely connected with the garments to showcase the French 18th-century theme of the collection. 

Bibhu Mohapatra

Stylist Joseph DiMaggio worked with Bibhu Mohapatra’s vision of the collection. The New York Fashion Week collection took a completely opposite stance to naturalness. The collection completely embodied New York’s high fashion and glamour. The hair was big, bold, and luxurious.

Sabirah by Deborah Latouche

For London Fashion Week, stylist Deborah Latouche worked on the Sabirah collection. The show also collaborated with Toni and Guy to create long and structured braids paired with beautiful edging.

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Words by Izzy Fletcher